The day after Black Friday belongs to the small shops. For a decade, Kaimukī has turned Small Business Saturday into a neighborhood-wide block party, and this year’s Keep it Kaimukī Saturday is a big one: the 10th annual event is Sat., Nov. 28, from 10 a.m. to 7 p.m. It’s free and family-friendly, according to the organizers at keepitkaimuki.com.
Keep it Kaimukī calls itself a grassroots movement to preserve and promote the neighborhood’s locally owned businesses. Here’s how to plan your day.
The plan, by time and place
The organizer’s announcement, posted on the Hawaiʻi Public Radio community calendar and Go Hawaii, lays out the day:
- 10 a.m. to 4 p.m., Makers Market at Aliʻiolani Elementary School. Food and retail vendors with specialty items and exclusive deals. The release says more than 100 food and retail vendors; the Star-Advertiser’s preview counts more than 80 at the school, with more at the park.
- Noon to 7 p.m., Chill on the Hill at Kaimukī Community Park. Food trucks, local vendors and Keep it Kaimukī merchandise.
- 10 a.m. to 6 p.m., free trolley rides along Waiʻalae Avenue.
- All day: shop-local deals at more than 40 participating businesses, plus a neighborhood scavenger hunt with prizes.
- 6 p.m., Christmas tree lighting at Kaimukī Community Park, livestreamed on Instagram at @keepitkaimuki, followed by short films presented by the Hawaiʻi International Film Festival.
There are also free keiki activities, a magic show, live entertainment featuring Kalaʻe Camarillo and performances by community groups, per the release.
Deals already announced
The Honolulu Star-Advertiser’s Crave section shared a few early food deals on Nov. 4:
- Brew’d Craft Pub: 10% off
- Little Sparrow: 15% off, plus free lemonade on orders over $30
- Onda Pasta & Provisions: a free sample bag of pasta with any purchase of Onda Pasta branded items
The full list of participating businesses is on keepitkaimuki.com, and the organizers say to follow @keepitkaimuki on Instagram for updates. The neighborhood shops featured on the site run from restaurants and bakeries to pet stores, yoga studios, a ʻukulele studio and gift shops, so it’s an easy place to knock out a holiday list.
Parking and getting around
Free self-parking is available at St. Patrick’s Church, according to the release, and the free trolley along Waiʻalae Avenue links the stops. Expect crowds, so plan to park once and ride or walk.
Why it’s worth the trip
This is one of the easiest ways to spend the holiday season locally. You can eat your way down Waiʻalae, pick up gifts from makers, let the kids loose at the park and end the night with a tree lighting and short films, all without paying admission. It also falls on the same day as Lā Kūʻokoʻa (Hawaiian Independence Day) and two days after Thanksgiving, so it fits nicely into a long weekend. For more holiday plans across the island, from Kapolei City Lights on the same night to Honolulu City Lights on Dec. 5, see our Oʻahu holiday events guide.
Know before you go
- When: Sat., Nov. 28, 2026, 10 a.m. to 7 p.m.
- Where: Throughout Kaimukī. Makers Market at Aliʻiolani Elementary School (10 a.m.–4 p.m.); Chill on the Hill and tree lighting at Kaimukī Community Park (noon–7 p.m.; lighting at 6 p.m.)
- Cost: Free
- Parking: Free at St. Patrick’s Church; free trolleys 10 a.m.–6 p.m.
- Info: keepitkaimuki.com and @keepitkaimuki
Sources
- Keep it Kaimukī, official site (event date, hours, sponsors, participating businesses; checked Nov. 9, 2026): https://www.keepitkaimuki.com/
- Hawaiʻi Public Radio community calendar, “Keep it Kaimuki Saturday Celebrates 10th Anniversary…” (organizer release): https://www.hawaiipublicradio.org/community-calendar/event/keep-it-kaimuki-saturday-celebrates-10th-anniversary-with-shopping-entertainment-and-holiday-festivities-30-10-2026-16-42-06
- Go Hawaii event listing (same release): https://www.gohawaii.com/islands/o%CA%BBahu/events/keep-it-kaimuki-saturday-celebrates-10th-anniversary-with-shopping
- Honolulu Star-Advertiser, Crave, “Kaimuki comes alive” (Nov. 4, 2026): https://www.staradvertiser.com/2026/11/04/food/kaimuki-comes-alive/
- Hawaiian Electric community events, “Keep It Kaimuki Saturday”: https://www.hawaiianelectric.com/community-and-education/our-community/community-events/keep-it-kaimuki-saturday
Filed under Honolulu
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